About SponsorSonar
SponsorSonar helps rights holders package sponsorship assets and helps brands discover relevant sports opportunities through structured data and AI matching.
How it works
List an asset: add your sports property, event or team profile.
AI matching: SponsorSonar compares profiles and identifies relevant brand-asset pairs.
Qualified introduction: the workflow moves both sides toward a concrete conversation.
How AI matching works: 5 parameters
SponsorSonar compares brand and rights-holder profiles across five practical signals to surface the most relevant sponsorship matches.
Geography
Brand markets and asset location.
Audience
Overlap between brand target groups and sports fans.
Values
Fit between brand positioning and the property narrative.
Category
Brand industry and sponsorship category relevance.
Activity
Current portfolio, prior deals and campaign readiness.
Why SponsorSonar
For rights holders:
- Package assets and receive sponsor recommendations without agency friction.
- Use structured matching across geography, audience, values, category and activity.
For brands:
- Browse a structured catalog of sports rights holders, teams, events and assets.
- Compare opportunities with clearer audience, reach and partnership context.
Frequently asked questions
If your question is not covered here, contact us and we will route your case to the right workflow.
What is SponsorSonar?
SponsorSonar is an AI-powered marketplace for sports sponsorship assets. It connects rights holders, events, teams and sponsor brands through structured data.
Who is SponsorSonar for?
Rights holders use it to package sponsorship inventory. Brands and agencies use it to discover relevant sports opportunities.
How does AI matching work?
The matching layer compares audience, geography, category, values and activity signals, then ranks relevant brand-asset pairs.
Is registration free?
Basic registration and asset listing are free. Premium features for brands are coming.
Which sports are available?
We cover multiple sports and lead with esports, expanding by sport and market as the catalog grows.
How do I contact the team?
Use the contact page and tell us whether you are a brand, rights holder, agency or media partner.
Find the right asset or partner faster
AI matching for sports sponsorship assets and direct contact with rights holders — no agency commission.
Create one